The TROLLEY Marketing Symposium is an integral part of TROLLEYs’ European trolleybus awareness campaign “ebus – the smart way!” and will centre its attention on innovative marketing strategies and promotion activities for trolleybuses. The Symposium provides an insight to all participants into ambitious and innovative marketing campaigns and activities to promote trolleybuses and gives an opportunity to initiate transnational exchange about the future of trolleybuses in Europe. Furthermore, the TROLLEY Marketing Award winner as well as new trolleybuses for EURO 2012 in Lviv will be presented. A site visit to a local trolleybus project in Lviv and a participant driven “Ideas Workshop” to initiate creative thinking around innovative ways to promote trolleybuses will complete the symposium. Please find the agenda for the TROLLEY Marketing Symposium here. The symposium has free of charge admission, but registration is required and participants have to make their own arrangements for accommodation. For further information please contact w.backhaus[at]rupprecht-consult.eu.
source: http://www.trolley-project.eu