In the framework of the 1st call projects 2011 of the MED programme, the event ‘Capitalisation Workshops’ was held at the Regional Agency for Development and Innovation of Agriculture of Lazio in Rome. During one week the audience raised the importance of the capitalization to present new initiatives and implement new projects cofounded by MED.
The starting signal of these workshops was the presentation of representatives of MED, who presented the objectives and methodology of the capitalisation in the programme. This conference was also marked by short presentations on projects such as SHIFT projects and a brief discussion to share expectations on the following steps.
During the event, the widening capitalization through clustering and cross cutting with projects of other priorities was debated. Every day of the event was focused on one of these four priorities: strengthening innovation capacities, environmental protection and promotion of a sustainable territorial development, improvement of mobility and territorial accessibility, as well as promotion of a polycentric and integrated development of the MED space.
In this context, the SHIFT project was selected to present its implementation, experiences and results obtained after more than one and a half life year.
The communication coordinator of these SHIFT projects presented to the audience the main characteristics of the communication strategy carried out by this initiative. Communication through tools 2.0, printed material, workshops, and press´ conferences around France, Brussels, Italy and Greece are some of the main activities carried out by the partners.
source: www.shiftmed.eu