Rururbal
was launched in March 2009 in Barcelona with a public presentation to introduce
the project’s objectives and activities as well as beginning to bring awareness
to the various participants. To get both producers and the other members of the
food industry involved, the plan was two pronged: individual meetings to
present the opportunities involved in the project and the launch of an active
participation programme to define objectives and activities.
Thanks to
its targeted approach, developed through Rururbal methodology, we were able to
identify innovative experiences and initiatives in the region as well as the
main players whether they be producers or consumers. Objectives were defined and necessary action
identified during two workshops. A group of participants were thus able to work
together to endorse new promotional initiatives for regional produce and to
consolidate a local food system.